The Goal

The goal is simple: set myself up to pull in $15K/month by August 30, 2025.

The Backstory

I've done it before. I've built, grew, and sold websites, communities, apps, tutorials, all within relatively short turnarounds. You name it, I've built and sold it.

For a while I didn't have to because I landed myself a sweet FT job. And since leaving that job in October, I've been working on some lofty endeavors, partnering with some big brains, making large, long-term bets.

I want to go back to my roots, rediscover the joy of making a living off of a network of small, fun projects. So, I'm challenging myself to set up an ecosystem of products, websites, and services that will net me at least $15K/month. I'm hoping to achieve this in about 90 days.

The Plan

Audience first:

(Re)Build my audience by offering high-value free stuff. When you've got an audience, products sell themselves

Offerings:

Build, build, build. My 3 offering tiers are:

One-Time Sale
Apps and websites built for quick sale. I build a product end-to-end, then list it on Flippa, Acquire, or SideProjectors. Let someone else grow it.

One-Time Sale Considerations:

  • Clean code
  • Good design
  • Good documentation
  • Easy to transfer ownership

Recurring Revenue
Products that can be monetized via subscriptions, like a SaaS or a community. The goal of these is growth and retention.

Recurring Revenue Considerations:

  • Target niche markets
  • Focus on UX
  • Good onboarding
  • Look for network effects opportunities

Service/Gig
Small, standalone services/gigs that can be offered on-demand. For the purpose of this challenge, I don't want to get bogged down with long-term client work, so I will focus on quick gigs that can be completed in a few hours.

Service/Gig Considerations:

  • Always provide a free option with no strings attached
  • Always overdeliver
  • Follow up for reviews, testimonials, and referrals

Service Platforms
I'm testing out many service/gig platforms, and will double down on what sticks. These are the ones I've listed a few services on so far:

Want to Join me?

If you've been thinking about doing something similar and need an extra push or some accountability, join me on this Discord server: https://discord.gg/GeJe28NR

Build in Public

In true indie hacking style, I'll be building in public by sharing updates, lessons, data, and epic failures. I'll be here on Indie Hackers, on the Discord server, and on this blog Escape Velocity by heyyfernanda.

This post was also published on Indie Hackers.